Ballot Measure Voter Guide — Soft Power Studio

IIntroduction

An Inaugural Coalition Resource

This voter guide is one of the California Housing Justice Alliance’s first public-facing resources.

It introduces the coalition’s work around five statewide ballot measures while giving member organizations a shared resource they can use throughout the election season.

The guide serves two audiences. First, voters looking for a clear explanation of each measure. Second, coalition partners, advocates, and organizations looking for a consistent way to communicate the coalition’s priorities.

Because the coalition is still determining whether the guide will remain educational or include explicit recommendations, we’ll develop a design framework that supports either approach without requiring a rebuild.

The coalition is developing the written content for the guide. Our role is to lead the creative direction and design, shaping that content into a voter guide that is organized, visually compelling, and easy for coalition members to distribute.

IIWhy Soft Power Studio

We design complex policy for clarity.

We’ll give the coalition’s writing a visual structure that is clear and easy to navigate, helping readers understand what each measure does, why it matters, and what the coalition wants them to know.

Creative direction and design under one roof.

We’ll lead the creative direction and design of the guide from concept through final production, holding a consistent visual standard across all five measures.

Built for coalition use.

We’ll develop materials that coalition organizations can confidently share with their own audiences while maintaining a consistent visual standard.

IIIThe Team

The team leading this project.

IVOur Approach

A Digital-First Resource

We recommend a digital-first approach. The voter guide will be developed as a downloadable resource that can live on the coalition’s website and serve as the foundation for supporting communications throughout the election season. We recommend a limited print run focused on strategic distribution through coalition partners and community organizations rather than broad printing.

Structure the information

Working from the coalition’s copy, we’ll establish a consistent layout across all five ballot measures so readers know exactly where to find the information they’re looking for.

Design for clarity

We’ll use typography, hierarchy, and pacing to make dense policy language readable on the page, supporting the coalition’s voice and any applicable compliance requirements.

Design for distribution

Working within the coalition’s existing visual identity, we’ll create a guide that is easy to navigate, easy to share, and built for both digital and print use.

VScope

Ballot Measure Voter Guide

Soft Power Studio will lead the creative direction and design of a ballot measure voter guide covering the coalition’s five priority ballot measures. The coalition will develop and deliver all written content.

Included

Project management
Creative direction
Information architecture
Layout and typographic system
Design of one downloadable digital voter guide
Charts, icons, and visual elements
Up to two rounds of revisions
Final production-ready files

Provided by the Coalition

All written content for the five measures
Fact-checking, legal, and compliance review
Coalition branding, logos, and photography
Consolidated feedback through a single point of contact

Design begins on receipt of final copy. To hold the September 1 launch, final copy is due August 14, 2026. Two rounds of revisions are included; additional rounds are scoped and quoted separately.

VIThe Plan

The Path to September

01
Strategy & Kickoff

Confirm project goals, audience, brand assets, creative direction, and the copy delivery date.
02
Design Concepts

Build the layout and typographic system from final coalition copy, and present the first full design for review.
03
Review & Revisions

Incorporate coalition feedback, refine the guide, and prepare final production files.
04
Delivery

Deliver the completed voter guide in advance of the September public launch.
Arrival
Public Launch

September 1, 2026

Partnership

What We’ll Need From You

Final ballot measure copy by August 14, 2026
Fact-checking and compliance review of all content
Coalition branding and logos
A single point of contact
Timely review and consolidated approvals

Outcomes

How We’ll Measure Success

Voters can quickly understand each ballot measure
Coalition members have a shared resource they can confidently distribute
The guide establishes a consistent visual standard for coalition communications

VIIInvestment

Ballot Measure Voter Guide · Flat Fee

$9,500

Creative direction, design & final production

Included in the Base Fee

Direction

Creative direction, project management, and coordination with the coalition’s content team.

Design

Layout, typography, and visual system for one downloadable ballot measure voter guide.

Production

Two rounds of revisions and final production-ready files.

Terms

Design begins on receipt of final copy, due August 14, 2026. Revisions beyond the second round are scoped separately.

Optional Add-On · tap to add

The voter guide is a complete project on its own. Add the hub below and the total updates.

Optional Add-On

Coalition Toolkit Hub

+ $3,500

A hosted hub where member organizations find the coalition’s positions and the tools to communicate them.

A hub presenting all five coalition positions
Designed layouts for coalition-supplied messaging guidance
Shared visual templates for partner communications
Easy to update — no full website build

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