Soft Power Studio Ballot Measure Voter Guide Proposal · 2026
For the California Housing Justice Alliance

Ballot Measure Voter Guide

The California Housing Justice Alliance is preparing to launch one of its first public-facing coalition resources.

The coalition has identified five priority ballot measures for the 2026 election. This guide will give member organizations a shared resource to educate voters, communicate consistently, and introduce the coalition’s shared priorities.

ElectionNovember 2026 Public LaunchSeptember 1, 2026 Our RoleStrategic Communications Partner Lead StudioSoft Power Studio
Contents
  1. IIntroduction
  2. IIWhy Soft Power Studio
  3. IIIThe Team
  4. IVOur Approach
  5. VScope
  6. VIThe Plan
  7. VIIInvestment

IIntroduction

An Inaugural Coalition Resource

This voter guide will be one of the California Housing Justice Alliance’s first public-facing resources.

It will introduce the coalition’s work around five statewide ballot measures while giving member organizations a shared resource for the election season.

The guide will serve two audiences: voters who want a clear explanation of each measure, and coalition partners, advocates, and organizations who want a consistent way to communicate the coalition’s priorities.

Because the coalition is still determining whether the guide will remain educational or include explicit recommendations, we’ll develop a framework that supports either approach without requiring a redesign.

Our role is to lead the strategy, editorial development, and design of a voter guide that is organized, visually compelling, and easy for coalition members to distribute.

IIWhy Soft Power Studio

We communicate complex policy with clarity.

We’ll translate complex ballot measures into communications that are clear, accurate, and easy to navigate, helping readers understand what each measure does, why it matters, and what the coalition wants them to know.

Strategy, writing, and design under one roof.

We’ll lead the strategy, editorial development, and design of the guide from concept through final production, ensuring a consistent editorial and visual standard throughout.

Built for coalition use.

We’ll develop materials that coalition organizations can confidently share with their own audiences while maintaining a consistent editorial and visual standard.

IIIThe Team

The team leading this project.

Jade
JadePresident
Kiyana
KiyanaAccount Director
Samantha
SamanthaCommunications Manager
Francess
FrancessLead Designer

IVOur Approach

A Digital-First Resource

We recommend a digital-first approach. The voter guide will be developed as a downloadable resource that can live on the coalition’s website and serve as the foundation for supporting communications throughout the election season. We recommend a limited print run focused on strategic distribution through coalition partners and community organizations rather than broad printing.

Organize the content

We’ll establish a consistent structure across all five ballot measures so readers know exactly where to find the information they’re looking for.

Edit for clarity

We’ll translate technical policy language into plain, accurate writing while maintaining the coalition’s voice and any applicable compliance requirements.

Design for distribution

Working within the coalition’s existing visual identity, we’ll create a guide that is easy to navigate, easy to share, and built for both digital and print use.

VScope

Ballot Measure Voter Guide

Soft Power Studio will lead the strategy, editorial development, creative direction, and design of a ballot measure voter guide covering the coalition’s five priority ballot measures.

Included

VIThe Plan

The Path to September

  1. 01

    Strategy & Kickoff

    Confirm ballot measure content, project goals, audience, brand assets, and editorial direction.

  2. 02

    First Draft

    Develop the editorial structure, complete the first draft, and present the initial design for review.

  3. 03

    Review & Revisions

    Incorporate coalition feedback, refine the guide, and prepare final production files.

  4. 04

    Delivery

    Deliver the completed voter guide in advance of the September public launch.

  5. Arrival

    Public Launch

    September 1, 2026

Partnership

What We’ll Need From You

  • Final ballot measure content
  • Coalition branding and logos
  • A single point of contact
  • Timely review and approvals
  • Confirmation of compliance requirements
Outcomes

How We’ll Measure Success

  • Voters can quickly understand each ballot measure
  • Coalition members have a shared resource they can confidently distribute
  • The guide establishes a consistent editorial and visual standard for coalition communications

VIIInvestment

Ballot Measure Voter Guide · Flat Fee
$12,000
Strategy, editorial, design & final production
Included in the Base Fee

Strategy

Creative direction, project management, and editorial planning.

Editorial

Content organization and editorial development.

Design

Design of one downloadable ballot measure voter guide.

Production

Two rounds of revisions and final production-ready files.

Optional Add-Ons · tap to add

The voter guide is a complete project on its own. Add any combination below and the total updates as you go.

Optional Add-On

Coalition Social Media Toolkit

+ $4,000

A coordinated set of communications assets for coalition partners.

  • Social media graphics
  • Platform-ready copy
  • Campaign launch messaging
  • Editable toolkit for coalition members
Optional Add-On

Spanish Language Edition

+ $3,000

Expand the guide’s reach across Spanish-speaking communities.

  • Spanish translation
  • Spanish guide layout
  • Spanish social media copy
  • Final production-ready files
Optional Add-On

Community Rollout Toolkit

+ $3,500

Materials to support presentations, town halls, and coalition events.

  • Presentation deck
  • Facilitator talking points
  • One-page leave-behind
  • Event signage templates
    Your estimated total
    $12,000
    Base guide only — tap an add-on to build up